gay means happy!
It’s completely bonkers that so few products celebrate the community beyond Pride month. And the ones with “gay” in the name? A tiny handful. We’re here to fix that.
welcome to the fabulous world of gay water
“Gay water” has long been slang for vodka soda — aka the unofficial queer hydration system — so unsurprisingly that’s our star product. But our mission is bigger than bubbly. We’re not just a drink; we’re a mission-driven lifestyle brand on a mission to reclaim the original meaning of the word “gay”. We want our products everywhere: your local pub, your favourite bar, the off-licence, the corner shop, concert venues — you name it. These are places where queer people work, shop, flirt and live their best lives, yet the shelves rarely reflect that they’re safe, inclusive spaces. We’re here to change that.
action beyond representation
Since day one, we’ve been teaming up with queer organisations worldwide — donating product, backing campaigns, and showing up for events. From big names like Human Rights Campaign, Heritage of Pride, and Stonewall, to the unsung heroes making waves in their communities, we’re here for it all.
Fancy joining the party? Pop your details in the form here!

